Project Summary
For completing my portfolio, I decided to design a website in Adobe XD for a fake chocolate company that I came up with. I created a name, company summary, and branding style guide.

I illustrated 5 different patterns for different kinds of chocolate packaging based on the brand colour pallet also considering each chocolate’s taste, feeling and ingredients.

Design Challenges and Solutions
• Working with a very colorful colour pallet that made the whole design attractive but at the same time wasn’t easy to keep consistency.
The solution was just to keep the main design simple and clear so the colours and patterns can shine, also choose one dominant colour, in this case, mustard yellow to be repeated on every page, and this way the whole website looked consistent.

My Role
Visual design, UI design, Web design and Prototype, Logo design, Pattern illustration

Productions included
Web Design and Prototype
Logo & Branding
Pattern Illustration
Package and Label design

Website Prototype link

Video of the prototype in Adobe XD

Project Summary:
Creating data visualization for Hart House annual COS presentation.

My role:
Graphic Designer, Illustrator

Family Sundays

Family Sundays is an event that happens every month. Parents with their kids and children come and will have different activities like craft making, painting, singing songs, and storytelling on a Sunday.

My role:
Graphic Designer

Productions included:
Poster, digital ads, banners and slides.

Project Summary
When was I assigned to design some icons for our company’s fitness centre I decided to create this set of icons because I couldn’t find what was needed when looking into different existing icon websites.

After some research, I found the existing icons for fitness are very look-alike with a basic style, and I really wanted to create a different style that looks unique and at the same time be meaningful, professional, and accessible.

My Role
I was a visual designer, icon designer for this project. I did the research, came up with ideas, and create all these icons.

Productions included
Set of fitness icon designs, in AI and SVG format

Link to this set of icons

Instagram Stories for announcing spaces availability at the venue.

An icon set created and customized specifically for planogram workspace for a planogram Ipad application.

Project Summary:
Creating a busy event program, considering brand colours and identity for 1ooth Anniversary.

The Challenge:
was that a lot of events happening at the same time in different rooms, and most of them started all together, also I needed to colour code them based on the brand plus different categories. Meanwhile, it needed to look fun.

Solution:
I decided to have a very basic and clear schedule design with time at the top as a row and colour-coded (Based on brand colours) events listed underline in front of the location of each event.

Plus a bit more complicated, fun infographic design around the clock.

My role:
Graphic/Visual Designer

Annual U of T Film Festival

Hart House Film Board has been the host of the Annual U of T Film Festival, a great opportunity and encouragement for young filmmakers to practice and presents their film and be jugged or even win a prize for their student work.

My role:
Illustration, Graphic Designer

Productions included:
Poster, postcard, digital banners, and slides, web page.

Events at Hart House for Food Expo

Food Expo is a yearly event happening in May. Food services will bring their offers to the table. Hart House Meeting and Event Services department also showcase their catering samples on this exhibition. I created a postcard, tabletop sign to add to the Hart House Presentation table for a couple of years to demonstrate this elegant and full-service venue.

My role:
Graphic Designer

Productions included:
Double-sided postcard, 5.5” X 11”, table to sign.

Pan Am project

Hart House became U of T House during the Pan American games on July 2015. Lots of programs and events were happening during that time at the House.

Meanwhile I was part of the U of T graphic designers to produce and design all the promotional materials based on the Pan Am brand identity. It was very a great opportunity to meat up and team up with other graphic designers and work together.

My role:
Graphic designer and production artist

Productions included:
Large vertical enterance banner, outdoor horizontal banner, A-frame banner, invitation email, podium, internal different size banners, postcard, digital slides and web assets.

Team Pepe logo design

This project was one of the cutest projects that I have done so far. I had to design a logo for a Rex rabbit called Pepe. Pepe was going to compete with other rabbits in a speed and Jump tournament! The brand called Team Pepe.

I created the logo inspiring by Chinese Moon Rabbit Mythology and is a simplified rabbit shape jumping off the moon.

My role:
Graphic Designer

Productions included:
Visual Identity, T-shirt, and hoodie.

iKam Photography

Ikam Photography is a Toronto-based photographer. I created the brand to reflect his style of photography and his character which is so vivid and friendly.

My role:
Graphic and brand designer, Motion designer

Productions included:
Visual Identity, business card, stand-up banner, T-shirt, and hat.

Hart House Cafe was actually a marketing campaign for adding a new service to our Gallery Grill restaurant at Hart House. They decided to start earlier in the morning for breakfast, coffee, and pastries.

So as part of the communications department, we need to come up with new watermark and other marketing materials to announce our new service, such as billboards, signs, cards. Here are some of the promotional materials that I designed and created for this campaign.

My role

Graphic and brand designer

Productions included

The watermark, loyalty card, stand-up banner, billboard posters, and signs.