1- Firoozetti Illustration — Promotional HTML Email
A self-initiated email campaign to promote an online illustration workshop series and grow a YouTube channel audience, turning passive followers into active subscribers and workshop participants.

Target Audience
Art enthusiasts, hobby illustrators, and creative professionals interested in learning illustration techniques online.

Design Approach
A playful, personality-driven HTML email reflecting the Firoozetti illustration brand — using original artwork, warm colours, and an approachable tone to make the call-to-action feel like an invitation from a friend rather than a promotional push.

Productions included
Branded HTML email with embedded original illustrations, YouTube channel subscription call-to-action, and workshop registration prompt.

Result: A reusable self-promotion template that supported audience growth across both the YouTube channel and workshop registrations, demonstrating the ability to design, write, and execute an end-to-end digital communications campaign independently.

My Role
Graphic Designer, HTML Email Designer, Content Creator

2- iKam Photography Email
Toronto-based photographer iKam needed an email campaign to announce new services and keep clients engaged between shoots.

Target Audience
Toronto-area individuals and small businesses looking for photography services.

Result
A vibrant, on-brand HTML email reflecting iKam's energetic visual identity, used for client outreach and promotional campaigns.

3- Hart House E-Newsletter
Hart House needed a consistent, branded email newsletter to keep its diverse community — students, staff, alumni, and public members — informed about upcoming programs, events, and cultural activities happening across its many departments.

Target Audience
University of Toronto students, faculty, alumni, and Toronto community members engaged with Hart House arts, wellness, and cultural programming.

Design Approach
A clean, modular HTML email template built around Hart House's established brand colours and typography, with flexible sections that different departments could populate independently. Designed to be visually engaging on both desktop and mobile while meeting accessibility standards.

Productions included
Responsive HTML email template, reusable modular layout, branded header and footer, and departmental content sections for arts, fitness, dining, and events.

Result
The template was adopted across Hart House departments as the standard communications format, replacing inconsistent one-off emails and giving the organization a unified, professional voice in every subscriber's inbox.

My Role
Graphic Designer

Project Summary
For completing my portfolio, I decided to design a website in Adobe XD for a fake chocolate company that I came up with. I created a name, company summary, and branding style guide.

I illustrated 5 different patterns for different kinds of chocolate packaging based on the brand colour pallet also considering each chocolate’s taste, feeling and ingredients.

Design Challenges and Solutions
• Working with a very colorful colour pallet that made the whole design attractive but at the same time wasn’t easy to keep consistency.
The solution was just to keep the main design simple and clear so the colours and patterns can shine, also choose one dominant colour, in this case, mustard yellow to be repeated on every page, and this way the whole website looked consistent.

My Role
Visual design, UI design, Web design and Prototype, Logo design, Pattern illustration

Productions included
Web Design and Prototype
Logo & Branding
Pattern Illustration
Package and Label design

Website Prototype link

Video of the prototype in Adobe XD

Project Brief
Hart House needed a compelling annual report to communicate its impact, programs, and community achievements to university leadership, donors, and the broader University of Toronto community — making a dense, data-heavy document feel engaging and worth reading.

Target Audience
University of Toronto senior leadership, donors, alumni, and Hart House community members and stakeholders.

Design Approach: A clean editorial layout balancing strong typography, generous white space, and custom illustrations to break up dense content into digestible sections. Data and statistics were visualized through infographics and pull quotes to highlight key achievements, while the overall design stayed true to Hart House's heritage and brand identity.

Productions included
Full multi-page annual report in print and accessible PDF formats, custom infographics, data visualization, photography layout, and cover design.

Result
Delivered a polished, board-ready annual report that clearly communicated Hart House's year in review to donors and university leadership — strengthening institutional credibility and supporting ongoing fundraising efforts.

My Role
Graphic Designer, Layout & Typography

Project Brief
Following a unique year that combined virtual and in-person programming, Hart House needed to visually communicate the scale and reach of its community engagement to university leadership, donors, and staff — turning raw attendance data into a clear, compelling story about impact.

Target Audience
University of Toronto senior leadership, donors, Hart House staff, and community stakeholders interested in understanding how the organization adapted and thrived across both digital and physical spaces.

Design Approach
A single-page infographic layout using custom icons, bold statistics, and a clear visual hierarchy to tell the story of a year in numbers. Virtual and in-person visits were presented side by side to reflect the organization's flexibility and reach, with Hart House brand colours and illustration style keeping the data warm and human rather than cold and corporate.

Productions included
Single-page infographic report in print and digital PDF formats, custom icon set, data visualization, and branded layout for both internal presentations and donor communications.

Result
The infographic was used in board presentations, donor reports, and internal staff communications — transforming complex attendance data into an at-a-glance snapshot of Hart House's community reach and resilience during a challenging and transitional year.

My Role
Graphic Designer, Infographic Designer, Data Visualization

Project Brief
Hart House launched the Wellbeing Collective as a new collaborative initiative bringing together multiple campus wellness partners — needing a social media campaign that would reach students and community members where they already were, and make mental health and wellbeing support feel accessible and approachable.

Target Audience
University of Toronto students experiencing stress, anxiety, or seeking mental health resources, as well as faculty, staff, and community members looking for accessible wellness programming and peer support.

Design Approach
A warm, inclusive visual identity built around soft colours, organic shapes, and approachable typography — deliberately moving away from clinical or institutional aesthetics to feel safe, human, and inviting. Designed as a cohesive series of social media assets that worked together as a campaign while each post standing strong independently.

Productions included
Series of branded social media posts, digital banners, and campaign assets for Instagram and Facebook, designed for multiple wellness partners to share across their own channels.

Result
The campaign rolled out across Hart House and partner social media channels, creating a unified and recognizable presence for the Wellbeing Collective — increasing visibility of mental health resources and driving student engagement with wellness programming across campus.

My Role
Graphic Designer, Social Media Campaign Design

Project Summary
A training presentation designed for Hart House student staff and program coordinators, walking them through how to submit a marketing request, how to pitch their ideas effectively, and what support they can expect from the Communications team.

Target Audience
Hart House student staff, club leads, and program coordinators at the University of Toronto.

Design Approach
Clear, structured slide design rooted in Hart House's brand identity — warm, refined, and approachable. Visual hierarchy and iconography guide students through each step without overwhelming them.

Productions included
Multi-slide training presentation covering the request form walkthrough, idea pitching guidance, and Communications team support overview — delivered as a Google Slides deck and print-ready PDF.

Result
Students gained a clear, confident understanding of the marketing request process, reducing back-and-forth with the Communications team and empowering them to promote their programs within Hart House brand standards.

My Role
Graphic Designer, Presentation Design

Project Brief
Hart House is one of the University of Toronto's most storied and distinguished venues, a full-service, heritage space known for its warmth, craft, and elevated experience. During Covid-19, its Free Space study programme remained available to students, but uncertainty around safety and access kept many away. The challenge was to reassure and invite them back.

Objective
Drive student awareness and bookings for Free Space by positioning Hart House as a safe, considered, and welcoming study sanctuary, consistent with the venue's reputation for quality and care.

Target Audience
University of Toronto students, 18–26, navigating online learning, deadline pressure, and the particular exhaustion of studying in isolation. They trust the Hart House name but need clear, confident reassurance that the space is ready for them.

Story Concepts (3 frames)

The Tension
A quiet, empathetic acknowledgement of where students are. Copy: "Studying at home wasn't exactly the plan." Subdued visual — a closed laptop, an empty mug, morning light through curtains.

The Space
Rich, atmospheric photography of Free Space: warm stone interiors, distanced reading tables, soft lamplight. Copy: "Free Space is open, cleaned, distanced, and ready." Hart House's architecture does the heavy lifting here.

The Invitation
Clean, confident close. Copy: "Reserve your seat. Bring your work. Hart House has the rest." + swipe-up to booking link.

Design Approach
Elegant and restrained, echoing the refined print language used across Hart House's event and catering materials. Each Story frame should feel considered — not assembled. Typography-forward, with photography that captures the feeling of the space rather than simply documenting it.

Production Included
3–5 Story frames per series (static), with one light motion variant per frame (subtle text reveal, no kinetic excess). Optional: a 15-sec Reels adaptation for broader reach.

Results
Students booking Free Space. And when they arrive, feeling exactly what the Stories promised.

My role
Graphic Designer, Content Creator

Family Sundays

Family Sundays is an event that happens every month. Parents with their kids and children come and will have different activities like craft making, painting, singing songs, and storytelling on a Sunday.

My role:
Graphic Designer

Productions included:
Poster, digital ads, banners and slides.

Events at Hart House for Food Expo

Project Brief
Hart House Meeting and Event Services participates annually in a campus Food Expo each May, where food service providers showcase their offerings side by side. The department needed polished print collateral that would elevate their table presence and position Hart House as a premium, full-service catering and events venue among campus competitors.

Target Audience
University of Toronto students, faculty, staff, and event planners comparing catering and venue options for upcoming campus events, meetings, and private bookings.

Design Approach
An elegant, refined print design reflecting Hart House's heritage and full-service venue identity — warm, sophisticated, and distinctly different from the functional marketing materials surrounding it at the expo. The design needed to work both as a take-away postcard and a tabletop display piece, commanding attention on a busy exhibition floor.

Productions included
Promotional postcard and tabletop sign, print-ready in Hart House brand colours and typography, reproduced across multiple years of the annual event.

Result
The collateral gave Hart House Meeting and Event Services a consistently polished and professional table presence at the Food Expo year over year — reinforcing the venue's reputation as an upscale, full-service option and supporting event booking inquiries generated at the exhibition.

My Role
Graphic Designer

Project Summary:
Creating a busy event program, considering brand colours and identity for 1ooth Anniversary.

The Challenge:
was that a lot of events happening at the same time in different rooms, and most of them started all together, also I needed to colour code them based on the brand plus different categories. Meanwhile, it needed to look fun.

Solution:
I decided to have a very basic and clear schedule design with time at the top as a row and colour-coded (Based on brand colours) events listed underline in front of the location of each event.

Plus a bit more complicated, fun infographic design around the clock.

My role:
Graphic/Visual Designer

Pan Am project

Hart House became U of T House during the Pan American games on July 2015. Lots of programs and events were happening during that time at the House.

Meanwhile I was part of the U of T graphic designers to produce and design all the promotional materials based on the Pan Am brand identity. It was very a great opportunity to meat up and team up with other graphic designers and work together.

My role:
Graphic designer and production artist

Productions included:
Large vertical enterance banner, outdoor horizontal banner, A-frame banner, invitation email, podium, internal different size banners, postcard, digital slides and web assets.

Project Summary
A series of Instagram ads created for iKam Photography, a Toronto-based photographer. The campaign was designed to reflect his vivid, friendly personality and distinctive photographic style across social media.

Design Approach
Bold, energetic visuals built on iKam's established brand identity — lively colour, strong typography, and a tone that feels as warm and approachable as the photographer himself. Each ad was crafted to stop the scroll while staying true to the brand.

Productions included
Series of Instagram feed ads in multiple formats, consistent with iKam's visual identity.

Result
A cohesive, eye-catching social media presence that communicated iKam Photography's personality and services directly to a Toronto-based audience — supporting client growth and brand recognition online.

My Role
Graphic Designer, Content Creator

Project Brief
Hart House — a historic landmark on the University of Toronto campus — wanted to reposition itself as a premier Toronto wedding and events venue. Despite its stunning Gothic architecture and elegant interiors, many couples were simply unaware it was available for private bookings. The communications team needed a sophisticated print brochure that would compete with high-end hotel and venue marketing materials while staying true to Hart House's distinct academic heritage and architectural character.

Target Audience
Toronto-area couples and corporate event planners looking for a unique, upscale venue with historic character.

Design Approach
A refined editorial layout with warm neutrals, generous white space, and elegant typography — letting the architecture speak for itself while adding original illustration to give the brochure a bespoke, one-of-a-kind feel.

Result
The brochure was distributed through the University of Toronto alumni network, Toronto wedding shows, and the Hart House front desk. It became the primary sales leave-behind for the venue's event coordinators and contributed to a noticeable increase in wedding inquiry calls during the following booking season.

My role
Graphic Designer

Hart House Cafe was actually a marketing campaign for adding a new service to our Gallery Grill restaurant at Hart House. They decided to start earlier in the morning for breakfast, coffee, and pastries.

So as part of the communications department, we need to come up with new watermark and other marketing materials to announce our new service, such as billboards, signs, cards. Here are some of the promotional materials that I designed and created for this campaign.

My role

Graphic and brand designer

Productions included

The watermark, loyalty card, stand-up banner, billboard posters, and signs.

Project Summary
When was I assigned to design some icons for our company’s fitness centre I decided to create this set of icons because I couldn’t find what was needed when looking into different existing icon websites.

After some research, I found the existing icons for fitness are very look-alike with a basic style, and I really wanted to create a different style that looks unique and at the same time be meaningful, professional, and accessible.

My Role
I was a visual designer, icon designer for this project. I did the research, came up with ideas, and create all these icons.

Productions included
Set of fitness icon designs, in AI and SVG format

Link to this set of icons